In the ever changing world of World Wide Web and ever evolving social media trends, it has become even more important for small business owners to boost the local rankings of their websites. If you are looking for a steady stream of new customers or clients, it is likely that your SEO will need a serious update to stay competitive in your local marketplace.

Here we are telling you 5 tried and tested SEO strategies to improve your business’ visibility online, and outshining your local competitors.

  1. Research Long Tail Keyword Phrases

Apparently, it’s recommended to focus on “long tail” phrases that will likely rank better on search engine result pages due to more specific terms. Since Google better understands users’ intent more effectively than in the past, you will want to use longer keywords that are less common, but can still cause relevant search-driven traffic. Track the keyword ideas by keeping in mind the language that your customers will likely use to look for your business.

  1. Optimize Your Website’s Content

It’s a good strategy to optimize the content of your website mindfully instead of stuffing the content with keywords, which eventually bring down the rankings in Google or any other search engine and also turn off potential customers who visit your website. In today’s competitive world of internet, it is essential that your website has the high-quality content that is optimized for both the search engines and customers. Also, make sure that you compose a quality meta description that is both inviting and relevant to your keywords which will future help Google in showing your website in its results. Wherever it’s possible, mention your geographic location in your content to let the search engines know where your local business is located for optimal results.

  1. Build a Mobile Responsive Website

Mobile phones or Smartphones have become the lifeline for the people throughout the world which interestingly makes it the key to future of local search engine optimization, especially since the vast majority of individuals never leave home without their Smartphone. While having a mobile presence is a necessity for all businesses in today’s era, it is even more critical for local businesses whose customers are on-the-go when searching for their services. This makes it utmost important for businesses to have websites which are mobile responsive and can give your customers the awesome experience on their devices.

  1. Increase Your Social Media Presence

It goes without saying that every business, professional, entrepreneur or startup needs cannot afford to not to be present on social media platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, YouTube,  and LinkedIn, to name a few. Social media serves as the great networking platform and help businesses to gain more exposure. Across all of your social media profiles, make sure that you have clearly listed your business’ name, location, and website URL to direct local customers back to your website. Even if you have already created a Facebook page, be sure to list your page as a local business so that customers can check in at your location and boost your business toward the top listings.

  1. Kindly Ask for Customer Reviews

Reviews are important for local SEO because they impact your ranking in Google’s local search results, affect which search results are clicked on, and have an effect on prospective customers’ purchasing decisions. Even if you do manage to boost your local ranking for your chosen keywords with little to no customer reviews, you will likely lose customers to businesses that have more reviews. You should kindly ask your customers to review your business or services on whatever review sites they prefer.


Also published on Medium.

Author Swati Sharma

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